An animated explainer video is a proven way to communicate ideas effectively and allowing individuals to better retain information than through audio alone. Whenever a government department or political party needs to raise awareness about a topic or educate constituents, or share information about a policy, an illustration video is an ideal way to do it.
Here are a few ways government organizations can use explainer video:
Policy Education Video – Animated video can quickly present new information in a way people understand and care about. This makes it a great way to educate the public about policies that affect them.
Process Explainer Video – Some government services are very difficult to navigate and understand. It can be hard to determine how to qualify and/or apply for certain programs. An animated video can outline these procedures in relatable communicative ways.
Compliance Education Video – To avoid fines, it’s helpful to provide videos as a resource for small businesses and other organizations. Laws (tax regulations) can be complicated and complex. An engaging video can help is the same.
Public Education – There’s a good reason public service announcements are often shown on television. Animated illustration video is a great way to garner interest and spread information in a limited amount of time.
Everyone is affected by government policies. When a law changes, it could impact as many as hundreds of millions of people, and organizations will need an effective way to send their messages. At various times, government organizations at the national, state and local levels will have to reach a wide range of individuals from different backgrounds. An animated explainer video is a format that is accessible to most people, and it provides a way to communicate vital information clearly and memorably.
By building on familiar concepts, animated eLearning video allows organizations to introduce new concepts quickly. Because policies tend to be complex, it can be difficult to present even the most vital issues before losing the viewer’s attention.