An animated explainer video is a proven way to communicate ideas effectively and allowing individuals to better retain information than through audio alone. Whenever a government department or political party needs to raise awareness about a topic or educate constituents, or share information about a policy, an illustration video is an ideal way to do it.
Here are a few ways government organizations can use explainer video:
Policy Education Video – Animated video can quickly present new information in a way people understand and care about. This makes it a great way to educate the public about policies that affect them.
Process Explainer Video – Some government services are very difficult to navigate and understand. It can be hard to determine how to qualify and/or apply for certain programs. An animated video can outline these procedures in relatable communicative ways.
Compliance Education Video – To avoid fines, it’s helpful to provide videos as a resource for small businesses and other organizations. Laws (tax regulations) can be complicated and complex. An engaging video can help is the same.
Public Education – There’s a good reason public service announcements are often shown on television. Animated illustration video is a great way to garner interest and spread information in a limited amount of time.