Motion Graphics as an Inspiration

OCTOBER 15, 2019

Think back to some of your favorite videos. What did you like about them?

Every part of the video, from the story to the graphics, fits perfectly together. They complement each other, working back to back in creating something special.

What is Motion Graphics?

Motion graphics is animation with text as a major component. In other words, it is an animated motion graphic design.

Ever since motion graphics first entered the scene, there has been a debate about the thin line between motion graphics and full animation. The opening credits of Hitchcock’s Psycho 1960 are the best and an early example of motion graphics, where motion, sound, and graphic design collaborate exceptionally well.

Motion Graphic is used to create ads and title sequences for movies and videos and to share information. Motion graphics are an excellent way to communicate with the viewer and add depth to the story. Together with music and compelling copy, they can give us an everlasting message.

Best Motion Graphics Examples

Let’s take a look at some examples of motion graphics in action.

1. Branding

Broadcast channel La Effe wanted to refresh its brand, setting them apart from other SKY channels. The new design, by Nardo Creative Studio, is a meld of high-end art magazine-like styles cherry-picked from the history of graphic design, with a strong emphasis on typography. We think it's fair to say you don't see something like this on television daily.

2. Television title sequence

The main title sequence for HBO’s True Detective an excellent example of well-thought-out visuals mixed with restrained typography. The bleak landscapes reflect the characters' inner lives and illustrate the story – a toxic swamp of damaged people. In an interview in The Art of the Title, Creative Director, Patrick Clair, described how important the story was to the design process, saying that "story is always the most fundamental part of our design process.”

3. Creating awareness

This awareness video combines motion graphics with a background track and a voiceover to share a powerful message.

There's no need for color or fancy designs to share something that matters. It's all about the story. Sometimes, the most straightforward designs can illustrate a story more instantly while keeping the integrity of the story intact.

You can use simple motion graphics in your motivational, awareness, and explainer videos by crafting a powerful story and using animation to support it.

4. Explaining a concept

Motion Graphics are best and great for creating a powerful explainer video. It's an effective way to support a concept because it can help the viewer visualize it in a way a presentation can't ITFT uses motion graphics to illustrate its points and show the blockchain in action.

Next time you create an explainer video, you can use motion graphics to support a point or to help the viewer see the information you share differently.

5. Telling a story

This video proves you can use motion graphics to create an outstanding music video! The graphics tell a different story that complements the song like other music videos.

It’s an interesting concept highlighting how different contexts of motion graphics can be used. You can use them to create a short film or even make an ad.

6. Share a product video

Product videos can be a great way to promote your product to customers and increase sales. Motion graphics can help you create entertaining, fun, and engaging product videos cheaper than full animation and bring something different, like this video from Lavit.

Use motion graphics to inject life and fun into a presentation or video in various contexts. Making an infographic video? Why don't you give motion graphics a try today?

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