Social media videos are a very powerful tool used to communicate your product or brand to your audience and drive engagement over a short window of time. Designed specifically for social media platforms, they’re formatted and optimized for mobile and web viewing—often starting with a snappy hook that draws viewers into combat short attention spans.
Depending on what audience you’re looking to target, social media videos can be used to build awareness, as a call to action, to educate your audience… the list goes on. And with social videos generating 1200% more shares than text and image content combined, creating a video for social media has quickly become an essential part of any marketing strategy.