With an abundance of data over the internet, getting your message out for the business is becoming more challenging. Animation can be used here to break the over-produced content, make it, or break it at whatever point you want into a split-second.
While motion graphics is a great source of storytelling that combines both graphic design and animation, motion graphic animation showcases complex concepts, complex ideas, and massive data into a short, simple, and appealing video. Thus, it helps deliver the message faster and grabs and holds your viewer's attention. Animations can be used in any area you want-IT solutions, marketing, business, education, healthcare, entertainment, or social networking sites.
Why is it important?
• It increases your brand recognition. People retain 95% of your message if it is informed by a video compared to 10% while reading text. Your audience will easily understand stats and complex ideas if presented straightforwardly and engagingly.
• It is cost and time effective. By familiarizing yourself with various motion graphics trends, you will need little time and effort to create eye-catching motion graphics with animation design.
• People tend to share videos more than text or static images, thus making your content sharable. Facebook videos get almost 8 billion views daily.
• Study reports show if your website has motion graphics, it's 53 times more likely to be displayed on Google's first page.
• It increases sales and has a better return on investment. Motion graphic content manages around 300% more traffic, also generating leads.
• People prefer spending around 2.6x more on browsing videos than sites without videos. A survey shows videos will reach 82% of internet traffic by 2021.
The growing demand by the public, and the need for attention, is demanded by advertisers for creative advertising and marketing, leading to even more sophisticated and attractive designs.
1. Thin Lines
Thin lines have various function in a video that includes giving a direction, defining shapes and dictating the mood of a video. However, this year, artists are trying to create animations that look like real hand drawings pictures, which adds a unique style to the video.
Many businesses have already tried this trend in their promotional and explainer videos.
Please click to see the examaple: https://vimeo.com/84683227
The grain is a tool artists use to add life to flat visuals for an authentic look. The visual images look natural, rough, and close to real-world surfaces. It helps in delivering eye-catching visuals to consumers. It gives a sense of creativity and home-made quality.
Please click to see the examaple: https://vimeo.com/268837412
3. Animated logos
Every business wants a long and lasting impression of their company. Thus animated logos create that first impression by perfectly capturing the user's attention. It is also one of the most critical trends in brand identity design. It creates a more attractive, positive-looking, and lasting effect for customers.
Morphing was also getting popular in 2020. Due to the short attention span of users, the concept of morphing images and logos in a video is gaining popularity. It provides a quick and seamless transition for animation, which changes its image or shapes.
Using this on websites is usually beneficial as it keeps visitors on the page and increases time spent. It also improves your search engine optimization as Google boosts engaging sites.
5. Kinetic typography
Kinetic typography in recent times goes beyond conventional methods while encouraging twisting, stretching, and distorting letters. Artists generally prefer to do something other than with fonts or images due to the high chances of low readability. In recent times artists have taken up new challenges in breaking up traditional rules, thus producing excellent results. Which people love it.
Please click to see the examaple: https://www.youtube.com/watch?v=8fsH8qxDDY4
6. Joining 2D and 3D
People are still merging 2D and 3D animation this year, 2020. Motion graphic designers mix 2D and 3D as people love the way video tells stories. The best part of mixing 2D and 3D is inserting 2D overlays with movement. This trend has been used in many big as well as small advertisements.
Please click to see the examaple: https://www.youtube.com/watch?v=EwJlVpRrzYY
7. Retro motion graphics
This kind of graphic gives a fresh and nostalgic feeling to a video. Designers use it to make videos even; expect more retro graphics in 2020.
Please click to see the examaple: https://vimeo.com/162341701
8. 3D overall
Starting from game designing to a sales presentation, 3D elements are being used. Artists are focusing on inserting 3D aspects everywhere. Almost everything in 2020 comes in 3D.
Please click to see the examaple: https://www.youtube.com/watch?v=FEcZMa0XwvI
Fantasy is generally adding fantasy characters like beasts and mythical landscapes into reality. It shows how much it is trending and how much people love it. Many famous series like Game of Thrones and the witcher already use fiction in motion graphics, and their viewer counts are in the millions.
Please click to see the examaple: https://pin.it/6Qn7cZp
10. Virtual Reality
Virtual reality is getting famous for various games and videos, and its need was increasing in 2020. It's getting famous due to its unreal effects and superior quality. The room for creativity in virtual reality is endless, thus making its market size touch around $44.7 billion in 2024 with an annual growth rate of around 34%.
Please click to see the examaple: https://www.youtube.com/watch?v=hNAbQYU0wpg
To sum it up
2020 is the year of positive changes for animation and motion design concepts for motion graphic artists. Despite the popularity of specific videos, one should keep the nature of the video in mind while selecting videos.
Here we have considered the top ten potential trends in 2020 for animation and motion design. Feel free to contact us, best studios an animation company if you face any trouble regarding Animation and motion design videos. We are there to solve your queries.