Every business is ready to jump back into the market; however, with all the ongoing crises and stay-at-home orders, it's best to make the most of the time by understanding consumer behaviors at the moment, learning how different industries are getting affected; and how marketers need to mend some ways to counter the impact of COVID-19 in the coming times.
With most people working from home, learning online, and spending more time online than usual, as an animation company, this is a great time to take note of the shifting consumer behavior. As more and more of your potential prospects spend a lot of their time online, a rise in explainer, educational, marketing, and promotional videos across different channels/industries can be witnessed.
By now, you must've realized the severity of the pandemic that we are going through. Businesses are shutting up shops, and economies are crashing, let alone the death tolls. There are 2,834,366 confirmed COVID-19 (Coronavirus) cases worldwide, with over 197,409 deaths. We are getting roughly14,000 new cases a day and it's growing fast. It is predicted that European and the US economies could take the next three years to cover up for this crisis. My thoughts are with everyone who is personally impacted.
Impact of COVID-19 on Business across the World
Even if the virus slows fast as the numbers have dropped in China, businesses will still struggle for over a year because they must compensate for their losses.
For example, the virus caused retail sales to drop by 20.5% in China, and the unemployment rate jumped to 6.2 in February.
When big companies like Apple shut down their stores to help reduce the spread, it means less income and less profit. Since they are so big, they will be able to pay their employees during their temporary shutdown, but only some companies/businesses have such a big bank balance, and most won't be able to do the same.
The most affected industry in this coronavirus pandemic is the travel industry. Virgin Atlantic just asked their staff to take an 8-week unpaid leave.The virus is expected to lose820 billion dollars.
It’s estimated that COVID-19 will cost the global economy $2.7 trillion.
Why video marketing or animated videos are important in such a situation?
Video content is popular because it is simple for your masses to assimilate information. Undoubtedly, video marketing is setting down deep roots, which is the reason your company needs to get with the pattern! Regardless of whether you need to, you should incorporate video marketing into your procedure to remain focused and applicable.
Insights show that around 77% of individuals watch videos every week, though 55% watch online videos daily. What's more, the numbers are on the ascent. Presently, numerous individuals relate more to video content, as they are very engaging, contrasted with some other substance.
We inform you that there is an enormous market for video content, and the correct video marketing techniques guarantee that your videos contact the correct audience.
Numerous video marketing patterns have been advanced, and they don't appear to back off. It may take a lot of work to anticipate upcoming video-based marketing. However, here are the top 10 video marketing trends for your business in 2020, which can be used to showcase your marketing videos in 2020.
Video Marketing Trends for Your Business in 2020
1. Target audience:
Target audience is one of the trends for marketing with videos; we hoped to see 2020 the ascent of videos with messages that are focused on explicit mass gatherings. Messages will be client-first and ultra-focused. It will be the best utilization of video marketing and is, as of now, demonstrated to increase commitment.
Approaching these masses ought to be simpler than ever in recent memory. One approach to focusing on your masses is to utilize Facebook's custom public. You can make a 'warm' crowd of individuals who've viewed a certain measure of videos from your page. Next, make a clone crowd prospect for clients who look and carry on simply like the original video watchers.
AI innovation continues to improve daily, and we will likewise see an ascent in video content custom fitted around long-tail catchphrases. They will enable us to focus on these crowds and get increasingly qualified leads by explicitly tailoring your messaging to them.
2. Shoppable video marketing:
Internet-based life selling may be one of the vital E-commerce patterns we've found lately. As an answer to staying aware of the present on-request economy, this has improved and quickened exchanges among merchants and purchasers. In any case, it requires numerous businesses to change how they make content for online networking.
This leads us toward the following thing on our rundown of online video patterns shoppable videos. These videos enable internet-based life clients to buy things on the spot. With these customers never again need to find the item they need physically. They should tap on the item on the needed video, so they're diverted to your site. Sometimes, they can add it to the bag and go directly to checkout. In this manner, you can abbreviate client travel and quick conversions.
If you want, you can also use this feature on other types of video content. For beginners, you can contact video-producing companies to improve your business and interact with the masses. There are numerous video production companies out there.
3. Instagram stories will grow faster in video marketing 2020:
Watchers like Instagram stories since they feel more bona fide than most of the substance posted via web-based networking media. In contrast with the more significant part of the well-arranged substance on the feed, stories add an increasingly customized way to deal with Instagram.
By joining Instagram stories into your video marketing methodology, you can interface with your watchers better and make an increasingly customized, trusted connection between them and the brand.
Individuals prefer to view behind the scenes, sneak looks at new items, promotional codes/limits, etc. It makes them feel like they are uncommon and are a piece of something greater than themselves.
4. Google ads video in marketing:
In 2020, we foresaw an ever-increasing number of advertisers would go to Google Ads video crusades. Google video advertisements show up on YouTube or over the Display Network destinations. We realize that YouTube is the world's second most utilized internet searcher, so your video marketing system must include video advertisements.
Millennials expand video content for 3.4 hours daily, and when asked which stage they go to when they need to unwind or perk up, the number 1 reaction was YouTube.
5. Interactive videos:
The interactive videos may only sometimes work for each company, but there are many excellent and interactive approaches to utilizing augmented reality.
With the ascent of increased and computer-generated reality advancements, creating this kind of video is simpler than ever in recent memory. To such an extent, nearly ⅓ of Video Production agencies have begun utilizing interactive video as a channel.
Remember that AR, motion graphics and VR advancements are as yet developing. As these advances develop, interactive videos will be progressively multifaceted soon.
6. Videos for educational purposes:
Instructive videos increase the value of the client experience. With these, customers don't feel like they're being offered a chance to, so they are bound to feel that your image has more to offer than simply your items and administration.
Posting explainer videos related to education that teaches your objective market can assist you with bolstering yourself as an idea chief in your industry.
Most customers maintain a strategic distance from video promotions, however, much as could be expected. So, the primary time they would click on marked videos is the point at which the substance is exciting or informative.
7. SEO based videos:
Video content should be upgraded to the equivalent as your site, web journals, and many other composed substances appear. As viewing videos on YouTube and other comparable stages become increasingly predominant, it takes more work to get your marked videos to stick out. Like this, you have to design the video SEO to ensure the videos rank top on the list of items.
8. Live videos:
Customers see live videos as engaging and bona fide than recorded and altered substances. Thus, they are more inclined toward consuming this substance over other marked materials.
Internet-based life calculations have recently changed to organize content from individuals over brands. These calculations additionally organize ongoing substances. Consequently, you can use live streaming to further your potential benefit. p>
9. Vlogging videos:
Vlogging is a powerful instrument among big names and influencers in reaching out to their fans. Thus, brands can utilize this to interface with their most faithful clients.
Video blogs offer a progressively crude and unfiltered perspective on your image. Using it as a feature of your video marketing technique can assist you with humanizing your image and constructing customer trust.
Vlogging is an additional interesting method for introducing your image. With this, you can tell the best way to utilize your items and give behind-the-scenes videos of your tasks.
10. The video goes OTT:
The term OTT alludes to Over-The-Top. More individuals are consuming OTT substances and using OTT gadgets. Creating OTT recordings is a decent spot to begin if you need to catch these masses.
OTT stages are gushed on various gadgets; in this manner, you will need to make content that can adjust to every one of them. Most OTT services influence calculations to filter the best substance for every client. Along these lines, advertisers can utilize this with a little stretch for their focus on recordings.
How to be more effective in video marketing?
- ● Concentrate on one topic. Try not to confound your crowd by trying to cover various subjects. Be straight in advance and arrive at the point as fast as possible.
- ● Keep your videos short. Individuals cannot focus, so shorter videos have higher conversion rates. Ensure you utilize the perfect length of video for every stage.
- ● Add a source of inspiration toward the end of your video. If you need your watchers to make a move, let them realize what they ought to do immediately.
- ● Include captions in your videos. Most people watch videos without sound on their cell phones or PCs, so include captions to comprehend your message.
Best Animation Studios
Eliminating the method of marketing through content and pictures are the old rendition. It shouldn't work today. Business proprietors should embrace Best Animation Studios to upgrade its business ethos and ubiquity. People need more time and interest to learn about items and administrations; however, vivified videos are the best approach to attract an ever-increasing number of guests to your site.
Conclusion
These are the top 10 video marketing trends in 2020. No doubt, Video marketing is an indispensable instrument in all businesses. Before choosing any video marketing methodology, determining which will work best for your image is basic. Remember, you can utilize multiple or even the entirety of the video marketing procedures referenced above-everything relies upon your authoritative needs.
The bottom line
People are losing their dear ones during difficult times, and many suffer significant monetary losses due to shattered financial systems. However, try to see the silver lining and re-strategize your current outreach and communication strategies. Please make the most of it by realizing the possible opportunities and leveraging suitable channels (online) to connect with your prospects and customers. Sometimes simple methodologies work wonderfully. We are all in it together, and the quarantine won't last forever.