A viral video is a videoclip that becomes popular and famous through a viral and aggressive process of Internet sharing, typically through video sharing websites such as YouTube as well as social media and email. In other words, a viral video is any clip of animation or film that is spread rapidly through online sharing. Viral videos can be serious, and some are deeply emotional, but most of them are centered on entertainment and humorous content.
Viral videos receive millions of views as they are shared on social media sites, sent in emails, reposted to blogs, and so on. Most viral videos contain humor and they fall into the following three broad categories:
1. Unintentional Viral Videos: Videos that the creators never wanted to go viral. These videos are only posted by the creator and shared with friends, who then spread the content.
2. Humorous Viral Videos: Videos that have been created specifically for entertainment. If a video is funny enough, it will spread vigorously.
3. Promotional Viral videos: Videos that are only designed to go viral with a marketing message to raise brand awareness. Promotional viral videos fall under viral marketing practices.
If a photo is worth a thousand words, then think how much more valuable it would be a video? That is the basis of video marketing that integrates engaging video into your marketing campaigns.
Marketing videos can be used for everything from promoting your brand, services or products to building customer rapport. Video serves as a medium to promote live-stream events, customer testimonials, present how-to’s, and deliver viral (entertaining) content.